Paul XI
Highschool
Sports Program
Publication Design & Sports Marketing Collateral
Overview:
For Paul VI High School’s athletics program, I designed the annual program guide with a focus on elevating the publication into a collectible, high-energy piece aligned with the school’s competitive sports culture.
The Challenge:
The program needed to generate revenue, excite players and families, and stand out beyond a traditional event booklet format.
The Approach:
I introduced sports trading cards within the guide, giving players professional-style profiles and collectible designs. The layout balanced editorial storytelling with dynamic photography and bold graphics to create a keepsake-quality publication.
The Outcome:
The program guide sold out all three consecutive years. Players and families responded enthusiastically—particularly to the trading cards—and I was commissioned to design the following two editions due to its success.
