Bedewi, Duke, Develli & Associates
Brand Strategy, Social Media & Digital Marketing
Overview:
Bedewi, Duke, Develli & Associates, a personal real estate agency, needed to modernize its digital presence and build brand awareness in a competitive market. I led brand positioning refinement, social strategy, and content direction.
The Challenge:
The agency needed stronger visibility, consistent messaging, and measurable digital growth across platforms—particularly Instagram and Facebook while maintaining professionalism and trust within the real estate space.
The Approach:
I developed a structured social media strategy focused on educational content, credibility-building messaging, and approachable brand storytelling. I implemented consistent visual branding, refined tone of voice, and tracked performance metrics to optimize content. Campaigns were built to increase engagement, drive profile visits, and convert followers into inquiries.
The Outcome:
Within 90 days, Facebook content interactions increased 112.7%, visits rose 108.6%, and follows grew 133.3%. Instagram visits increased 38.7%, demonstrating measurable platform growth and improved audience engagement.
