Bedewi, Duke, Develli & Associates

Overview:​

Bedewi, Duke, Develli & Associates, a personal real estate agency, needed to modernize its digital presence and build brand awareness in a competitive market. I led brand positioning refinement, social strategy, and content direction.

 

The Challenge:

The agency needed stronger visibility, consistent messaging, and measurable digital growth across platforms—particularly Instagram and Facebook while maintaining professionalism and trust within the real estate space.

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The Approach:​

I developed a structured social media strategy focused on educational content, credibility-building messaging, and approachable brand storytelling. I implemented consistent visual branding, refined tone of voice, and tracked performance metrics to optimize content. Campaigns were built to increase engagement, drive profile visits, and convert followers into inquiries.

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The Outcome:

Within 90 days, Facebook content interactions increased 112.7%, visits rose 108.6%, and follows grew 133.3%. Instagram visits increased 38.7%, demonstrating measurable platform growth and improved audience engagement.