MORGAN PALMEDO

morgan.palmedo@gmail.com

301.325.5227  |  Brambleton, Virginia

LinkedIn: morganpalmedo

 

Innovative and highly skilled leader with more than 15 years of experience designing and directing visionary projects from conception through completion for a variety of high-profile clients/brands. Adept at listening/discussing client goals and partnering cross-functionally to ensure projects meet all milestones, deadlines, and budget requirements. Repeated success in building and empowering employees/junior designers to create creative, innovative brand enforced materials for lead-generating campaigns. In-depth knowledge and understanding of Adobe Illustrator, Photoshop, InDesign, and Acrobat Pro, Microsoft Office 365, SharePoint 365, Mac and PC Platforms, Airtable, and Lucidpress. Demonstrated exceptional organizational, communication, interpersonal, presentation, creative thinking, and problem-solving skills.

 

 

 

WORK EXPERIENCE

MicroStrategy Inc.  |  Tysons Corner, Virginia  |  2013 – 2020

Sr. Creative Director, 2020

 

Assumed key accountability for building, coaching, and empowering high performing teams to create and implement creative, innovative, best-in-class solutions for all internal and external communications. Conceptualized and developed effective marketing plans and strategies in collaboration with marketing teams to drive strong and measurable awareness in line with overall brand identity. Ensured the successful execution of a self-service design platform to optimize design team bandwidth, while empowering employees to create creative, innovative brand enforced materials for lead-generating campaigns. Tracked all projects’ progress across the organization through a creative brief process to accomplish delivery requirements and timelines. Established and maintained an extensive SharePoint resource site for branding, templates, libraries, and documentation. Forecasted annual budget to ensure the effectively utilization of all expenses in line with BU's allocated funds.

  • Devised brand strategy for “Make Every Enterprise a More Intelligent Enterprise,” a multi-channel brand awareness campaign, including messaging, look and feel, and design of digital and print assets.

  • Led the successful execution of MicroStrategy World, a global annual user conference with nearly 2500 attendees, 10+ specialty events, 160 sessions, and 18 workshops, achieving a total pipeline of $17.2M.

  • Planned and delivered an education training that generated 239 post-event leads, 321 net-new contacts, and six influenced opportunities worth over $49k for MicroStrategy World.

  • Recognized for launching attendee engagement experiences, resulting in over 5M impressions, 370+ unique touches, and nearly 1500 comments over a 2-day event.

  • Initiated print-on-demand solution and eliminated wasteful warehousing of overprinted, outdated materials that reduced overall marketing print spend by 6%.

  • Reviewed and revised brand strategy for the in-person “MicroStrategy Symposium Series” to a virtual webinar event that resulted in capturing 14,335 registrations and 92 opportunities worth $7.2M.

  • Secured a $30M deal by directing the conception, creation, and production of a global $422k campaign Executive-level mailer, including the management of the supply chain activities.

  • Oversaw the renovation of the MicroStrategy HQ office as well as the 27 global offices to create continuity and enforce the brand through architecture and interior design.

Additional Experience

Creative Director, 2017 – 2020

Sr. Manager, Creative Services, 2016 – 2017

Manager, Creative Services, 2014 – 2016

Project Manager, Creative Services 2013 – 2014

 

 

Feld Entertainment Inc.  |  Tysons Corner, Virginia  |  2003 – 2013

Sr. Graphic Designer, 2011 - 2013

Employed sketching and computer illustration for the design and management of entire companies' product lines, including Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live, and Monster Trucks. Coordinated with manufacturers to create detailed specifications for products, including fabrication and approval of molds, pre-press, and delivery of items. Devised and developed new concepts and designs for full scale, interactive photo booths/frames that aligned with the show themes. Led, coached, and empowered junior designers to enhance their knowledge related to design principles, manufacturing standards, and the Adobe Suite.

  • Credited with creating full-scale environments for point of purchase (POP) at live events for 1000's of
    spectators for each licensed property.

  • Pivotal in developing and maintaining an archive system for product designs and their branding guidelines.

 

Additional Experience

Graphic Designer, 2006 - 2011

Graphic Coordinator 2003 – 2006

Henninger Media Services  |  Arlington, Virginia  |  2002 – 2003

Intern, Graphic Design

  • Designed marketing posters for brands such as Discovery, National Geographic, and Honda.

  • Created DVD covers for films such as The Hunted starring Benecio del Toro.

  • Responsible for keeping the design and film archives up to date.

  • Transcribed films for captioning.

EDUCATION

MicroStrategy Jump Start: Dashboards and Data Discovery, 2017

MicroStrategy Jump Start: Advanced Reporting, 2017

University of Massachusetts, Amherst | Bachelors, Graphic Design, 2002

 

AWARDS

GDUSA: In-House Design Award, 2014 & 2015

 

SKILLS

Brand Identity and management

Strategic problem-solving

Team Leadership

Career Development

Project Management

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Acrobat Pro

Microsoft Office 365

SharePoint 365

Mac and PC Platforms

Airtable

Lucidpress

 

RECOMMENDATIONS

 

Vijay Anand

Vice President, Product Marketing

Where do I start? Let me start with 7 years ago – which is how long I’ve worked with Morgan. As the head of the product marketing team, I relied on her and her team heavily to make all the content we produced look stellar. Her creativity is genius, her imagination is unmatched, and beyond all, her ability to GET THINGS DONE is rare and admirable. Her designs elevated the presence of everything we published from white papers to brochures, presentations, e-books, and other website assets. And Pro-tip - If you’re ever going to plan another in-person event or conference, you want Morgan running point on every creative aspect of it. Along with the rest of marketing and sales team, not only do I greatly depend on her, but also deeply enjoy working with her!

 

Kelli Dent

Senior Director, Demand Generation

I’ve had the pleasure of working with Morgan for 6.5 years at MicroStrategy. Through the years, I have watched Morgan completely reinvigorate our brand, our standards/guidelines, templates, collateral pieces, and put on 7 immaculately designed industry trending 3000-person user conferences. Morgan lives and breathes design, creativity, and taking a company’s brand to the next level and is methodical in all aspects of strategical thinking when it comes to one’s brand. Additionally, she is deeply passionate about developing the people that work for her. I can only hope one day I can work with her again as she taught me a lot about what to incorporate into campaigns from a creative and brand standpoint in addition to being an extension of her “brand police.”

 

Neil Routman

Manager, Copywriting

Morgan is a creative powerhouse. Her ability to wrap complex ideas into elegant designs is uncanny. Her eye for aesthetics is spot on, and as a leader, she built a machine of a department that ran on data insights, high levels of transparency, and extraordinary artistic talent. Collaborating with Morgan, and her team, always left me grateful (and impressed) to have the opportunity to work with people of her caliber.

© 2020 by Morgan Palmedo.