MORGAN PALMEDO

morgan.palmedo@gmail.com

301.325.5227  |  Brambleton, Virginia

LinkedIn: morganpalmedo

Portfolio: morganpalmedo.com

 


Senior Creative Marketing leader with a proven track record of building global brands, developing power-house design teams, and creating target-specific and strategic campaigns that generates demand and brand awareness.

 

 

 

WORK EXPERIENCE

MicroStrategy Inc.  |  Tysons Corner, Virginia  |  2013 – 2020

Sr. Creative Director, 2020

 

  • Led an in-house design agency responsible for all internal and external communications.

  • Built and developed a high-performance, cross-functional team to implement creative, innovative,
    best in-class solutions.

  • Created the brand strategy for “Make Every Enterprise a More Intelligent Enterprise,” a multi-channel brand awareness campaign that included messaging, look and feel, and design of digital and print assets.

  • Directed the conception, creation, and production of a global $422k campaign Executive-level mailer, including the management of the supply chain that initiated a $30M deal.

  • Reimagined the brand strategy for the in-person “MicroStrategy Symposium Series” to a virtual webinar event that resulted in 14,335 registrations and 92 opportunities worth $7.2M. 

  • Drove the planning, design, look and feel, and execution of MicroStrategy World, a global annual user conference with nearly 2500 attendees, 10+ specialty events, 160 sessions, and 18 workshops resulting in a total pipeline of $17.2M.

  • Conceived, pitched and launched an education training that delivered 239 post-event leads, 321 net new contacts, and six influenced opportunities worth over $49k for MicroStrategy World.

  • Launched attendee engagement experiences resulting in over 5M impressions, 370+ unique touches, and nearly 1500 comments across two platforms in 2 days.

  • Led the renovation of the MicroStrategy HQ office as well as the 27 global offices to create continuity and enforce the brand through architecture and interior design.

  • Built a creative brief process and scaled it to receive, assign, and track all projects across the organization to meet delivery requirements and timelines.

  • Partnered with marketing teams on the conception and development of marketing plans and strategies to drive strong and measurable awareness that aligned with the overall brand identity.

  • Optimized design team bandwidth through the implementation of a self-service design platform empowering employees to create brand enforced materials for lead-generating campaigns.

  • Reduced overall Marketing print spend by 6% due to moving to a print-on-demand solution, eliminating wasteful warehousing of overprinted, outdated materials.

  • Created and maintained an extensive SharePoint resource site for branding, templates, libraries,
    and documentation.

  • Responsible for creating estimated yearly budgets and ensuring expenses do not exceed the business unit’s allocated budget.

  • Proven experience in defining and championing the brand to create long lasting impacts both internally
    and externally. 

  • Ability to multitask, adapt to changing priorities, be decisive under ambiguity, and meet tight deadlines without sacrificing output quality.

 

Additional Experience

Creative Director, 2017 – 2020

Sr. Manager, Creative Services, 2016 – 2017

Manager, Creative Services, 2014 – 2016

Project Manager, Creative Services 2013 – 2014

 

 

Feld Entertainment Inc.  |  Tysons Corner, Virginia  |  2003 – 2013

Sr. Graphic Designer, 2011 - 2013

  • Conceived designs through sketching and computer illustration for entire product lines for Ringling Brothers & Barnum and Bailey Circus, Disney on Ice, Disney Live, and Monster Trucks.

  • Designed full-scale environments for point of purchase at live events for 1000’s of spectators for each
    licensed property.

  • Created detailed specifications for products, working with manufacturers on fabrication and approval of molds, pre-press and delivery of items. 

  • Created concepts and designs for full scale, interactive photo booths that aligned with the theme of the show.

  • Developed and maintained an archival system for past and present product designs and they’re respective branding guidelines.

  • Mentored junior designers and help them expand their knowledge of design principles, manufacturing standards, and the Adobe Suite.

 

Additional Experience

Graphic Designer, 2006 - 2011

Graphic Coordinator 2003 – 2006

Henninger Media Services  |  Arlington, Virginia  |  2002 – 2003

Intern, Graphic Design

  • Designed marketing posters for brands such as Discovery, National Geographic, and Honda.

  • Created DVD covers for films such as The Hunted starring Benecio del Toro.

  • Responsible for keeping the design and film archives up to date.

  • Transcribed films for captioning.

EDUCATION

MicroStrategy Jump Start: Dashboards and Data Discovery, 2017

MicroStrategy Jump Start: Advanced Reporting, 2017

University of Massachusetts, Amherst | Bachelors, Graphic Design, 2002

 

AWARDS

GDUSA: In-House Design Award, 2014 & 2015

 

SKILLS

Brand Identity and management

Strategic problem-solving

Team Leadership

Career Development

Project Management

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Acrobat Pro

Microsoft Office 365

SharePoint 365

Mac and PC Platforms

Airtable

Lucidpress

 

RECOMMENDATIONS

 

Vijay Anand

Vice President, Product Marketing

Where do I start? Let me start with 7 years ago – which is how long I’ve worked with Morgan. As the head of the product marketing team, I relied on her and her team heavily to make all the content we produced look stellar. Her creativity is genius, her imagination is unmatched, and beyond all, her ability to GET THINGS DONE is rare and admirable. Her designs elevated the presence of everything we published from white papers to brochures, presentations, e-books, and other website assets. And Pro-tip - If you’re ever going to plan another in-person event or conference, you want Morgan running point on every creative aspect of it. Along with the rest of marketing and sales team, not only do I greatly depend on her, but also deeply enjoy working with her!

 

Kelli Dent

Senior Director, Demand Generation

I’ve had the pleasure of working with Morgan for 6.5 years at MicroStrategy. Through the years, I have watched Morgan completely reinvigorate our brand, our standards/guidelines, templates, collateral pieces, and put on 7 immaculately designed industry trending 3000-person user conferences. Morgan lives and breathes design, creativity, and taking a company’s brand to the next level and is methodical in all aspects of strategical thinking when it comes to one’s brand. Additionally, she is deeply passionate about developing the people that work for her. I can only hope one day I can work with her again as she taught me a lot about what to incorporate into campaigns from a creative and brand standpoint in addition to being an extension of her “brand police.”

 

Neil Routman

Manager, Copywriting

Morgan is a creative powerhouse. Her ability to wrap complex ideas into elegant designs is uncanny. Her eye for aesthetics is spot on, and as a leader, she built a machine of a department that ran on data insights, high levels of transparency, and extraordinary artistic talent. Collaborating with Morgan, and her team, always left me grateful (and impressed) to have the opportunity to work with people of her caliber.

© 2020 by Morgan Palmedo.